IpX True North Podcast
The IpX True North Podcast is a global industry resource for all things people, processes, systems, and technology created to share conversations with our network of thought leaders, innovators, and founders changing the shape of the digital future. Here we share their stories, impact, vision and tools for success in the areas of process optimization, engineering, the model based enterprise, operational excellence, and digital transformation.
IpX True North Podcast
What Happens When Data Becomes The Product Strategy
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We talk with SEMPRO founder Samia Yasser about how CM2 is spreading across Turkish industry and why configuration management is shifting from “paperwork” to a core business capability. We dig into what it takes to build a single source of truth that supports the digital thread, better metrics, and faster change without sacrificing control.
• Samia’s professional journey from defense design engineering to CM2 leader and trainer
• Why Turkey’s defense sector drives CM2 adoption and what other manufacturers learn from it
• Common obstacles in fast-growing engineering organizations and how process maturity closes the gap
• CM2 as lifecycle data discipline from concept through service plus master data management mindset
• Digital thread realities and why a single source of truth matters even more with AI
• Differences between large enterprises and SMEs in training, security needs, and consulting support
• Why configuration management roles are rising in demand and becoming more valued
• SEMPRO’s roadmap for consultancy growth, AI pilots, and applying CM2 in a nonprofit foundation
• How CM2 operating standards support assessments and more meaningful metrics
• Practical advice to improve change data by fixing the reason for change field
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Welcome And Why Turkey Matters
SPEAKER_01Welcome to the IPX Tree North Podcast, where we connect people, processes, and tools.
SPEAKER_02All right, welcome back to the IPX podcast where our mission really is simple. It's to spread best practices across industries and across the globe. Because when organizations strengthen their processes, they improve their data, everything gets better. And most importantly, the financial bottom line. So today we're taking that mission to a region that has really become a global force in engineering and manufacturing, Turkey. So I'm super thrilled to be joined by someone who's been instrumental in bringing the CM2 thinking, the discipline, and maturity to organizations across this country. So she is the founder of SEMPRO. It's our IPX partner in Turkey and a true champion of process excellence, Samiya Yasser. Thank you, Samiya, for joining me today.
SPEAKER_00Thank you, Brandon. Thank you. Thank you for your time and having this opportunity to discuss with you. Uh as uh since you are working with IPX, you you improved the processes on IPX site and the partnership. I would like to thank you for that.
SPEAKER_02Oh, thank you. It's been a pleasure. It's been really fun spending some time with you and your ladies. Uh, so I I I love doing that. So in this conversation today, we're gonna talk about what CM2 adoption looks like in Turkey and talk about which industries are kind of leading uh and the cultural and potential operational challenges that the organizations face in this region. So, and I'd love to just hear from you about how CM2 helps bridge that gap between where companies are today and where they need to be to compete globally. So yeah, please. Okay.
Samia’s Path Into CM2
SPEAKER_02So with that, I I'll just go ahead and start with a little bit of an intro question for you. And you know, most people that we know don't just wake up one day or grow up and decide to dedicate their career to configuration management. So we all kind of fall into it in in some way or another. So tell us what was your professional journey and was there a specific moment that made you realize that maybe CM was your calling?
SPEAKER_00Okay, thank you, uh Brandy. Actually, um, beginning of my uh career and the professional journey, I did I was not aware that there is a process for the configuration management. I'm a mechanical engineer and I started as a design engineer and I work for defense companies mostly uh for more than 30 years, I can say. Uh but uh during our uh studies at uh one of the companies that I work for 25 years, uh I was managing the programs and I was managing the engineering effort, and our friends they said the configuration management processes that we are conducting are not the best practices. And we heard from our colleagues, some of the other friends from other companies, there is a methodology called CM2. And before the PLM integration, uh learning the CM2 process will help for smooth integration, and we can improve our processes. Uh and we just uh listen from the from their friends. These were the these were the young engineers, but they are really enthusiastic, you know, learning new processes. And uh I was uh the uh I was the director of the group of people, and I said, okay, let's learn the CM2, and we started our journey as a company to apply CM2 in our processes, actually. It was the objective, it was not the objective of SemihA, actually, it was the objective of the company. And we came to US and we got first CM2 1 and 2 training, and it was like a you know light in my mind. I said, Oh, this if we apply this, if we apply this, we will solve this problem. If we apply this, we will solve this problem. Then after I uh came back as a team, we were four people as a team, we started to digging out our processes, how we can apply with CM2. Like for example, we learned that the uh that the processes that we use for the naming and numbering is not the best practice. How we can change it to the best practice. But but we didn't get this change process yet, but we uh understood the four-tier, eight-step development process that how we are gonna manage our items and data sets. These are these are a little bit detailed for this podcast, maybe, but you know, I I I have been enlightened and I said, okay, let's continue our CM2 journey. And we got the training for the CM23 and four, and we learned the change management. And I got the training just listening by video. I sent our friends, our friends went to US, but I didn't have time to go there. I just listened from Ray's uh videos, just for the you know, it's just a voice, actually. It was not the real video, the voice, and uh Ray was good actually, even uh listening to him from the V uh, you know, the just uh uh voice record. And uh then we completed TIL CM29, and we we all became the CM2 professional as a team, and we started a project for that company. It it took three years actually to complete the trainings and to put a project together. And during that journey, I learned CM2 because I I I got the trainings and I applied. Actually, I was lucky, I had the chance to apply it. Then uh when I decided to leave the company, I talked to Vince Ges, he was the founder of the uh IPX, ICM, and the CM2. Actually, I said, okay, I like to teach CM2 in Turkey. Actually, it was a surprise, nobody asked them to teach CM2 in Turkey. And he said, Oh, that's good, let's start the journey. And we are ready to support you. Actually, I like to thank all IPX team in the past, actually. From the past and today, they we got all kinds of support from IPX team. They came to Turkey, they started the training with me, and in time I learned how to teach CM2 together with them. And it took three, four years actually, to put that uh, you know, the startup and start to teach people in Turkey.
SPEAKER_02Okay. All right, yeah, that that's quite the journey. And
Which Turkish Industries Lead Adoption
SPEAKER_02so so when we look at let's think about your client base now at SEMPRO, and I'd love to talk about which industries in Turkey are most active in reaching out to you for help.
SPEAKER_00Yeah, actually, mostly the the since I I am living at the capital, and at the capital that I have interaction with the defense companies, and the defense companies are uh I think it is the same everywhere. Defense companies are really uh you know, the during the production and during the development, the every project is a new development, actually, and they have to start new development and they have to uh develop a uh manufacturing process in parallel. It is not like the serial production of the you know, like the refrigerator or the cars, you know. Uh the the the all new projects requires the uh update of the processes. This is why our main customers are customers are from defense, but it doesn't mean that we are not uh giving service to the other uh industries. Uh like the we have a customer uh called Archerik in Turkey, they are the one of the largest companies in the world. Uh they are manufacturing uh refrigerators, washing machines, and they are applying CM2 for their change process, for example. Uh, we have other customers, but uh mostly I can say 80% of our customers are from defense. Okay, and they are happy to apply CM2 in their processes because the in the defense sector they have lots of changes, you know. They need the change process fast and efficient. This is their priority.
SPEAKER_02Yeah, that makes sense, especially with highly regulated industries, and uh that's it's it's most important. So that makes a lot of sense to me.
Process Challenges And Rapid Growth
SPEAKER_02And you know, every every region has some unique set of business challenges. And from your perspective, are there any specific or common obstacles that Turkish manufacturers and organizations face today?
SPEAKER_00Actually, the the economy is you know uh changing everywhere. There is a sinusoidal uh uh you know the wave that you have to manage all the time. Uh but the Turkey is uh in Turkey there are lots of improvements in the defense sector, and Turkey is manufacturing their own products. This is why, if you have your own products, you have to develop your processes, you know. You cannot get the processes from somebody else. You have to start from the concept of a product, then you have to have the processes to develop the concept. You have to have the processes toward the uh development, you have to have the processes for the manufacturing, you have to develop all these processes, and it should be it should fit all your products, actually. This is why the Turkish uh environment is improving a lot, and we are uh having not only the uh RND projects, we have the cereal production for all kinds of industries, automotive, defense, uh space, you know, uh aerial space. Uh, you can see lots of examples uh from if you look at the companies in Turkey, and most of them are really uh enthusiastic about improving their processes, digitalization, applying AI to their processes, you know, the young generation, they like they are ready to learn and apply. It is not only the learning, everybody likes to apply what they learned, and this is why the Turkish industry is, you know, there are lots of uh initiation for the improvements for new uh challenges, and the CM2 is one of the uh key processes for them to apply for their uh you know the processes. This is what I can say on the subject.
SPEAKER_02Okay, okay. Now I understand. And you know, I think that that's it's important because you know, I at least I know here in the US, and we talk about this a lot because we're repeatedly reminded that in colleges or university, this topic is not often covered. So people entering the workforce don't always have that experience. So I think it's it's really interesting how people go to industry and they live, and just like yourself and myself, they find issues and then they're searching. They're like, well, this is something that everyone does. There's gotta be some best practices around that. And so that's when they start to learn about that. There are standards out there that have been around for 40 years to help businesses with these problems.
SPEAKER_00So actually, this process is improving too. CM2 is not the same as the first time released, you know. Yeah, there are lots of changing uh changes according to the technology, according to the new processes, and CM2 is adapting itself for the new challenges, actually, which is good.
Digital Thread Needs A Single Truth
SPEAKER_02Yes, it is good, and I think so many people you know who are are trained maybe in the past, you know, their their minds are very, I guess they have they have guardrails where they're thinking about it as just change and configuration management, but it's so much more than just the closed loop change process, right? Like it really truly is end. It's your data all the way from concept all the way through to to service and even decommissioned sometimes. So to me, it's it's truly more of a master data management as well, thinking about your tools being connected and those single sources of truth. So it's so much more than just PLM.
SPEAKER_00Yes, that's true. Actually, most of the companies they are talking about the digital threat, for example. How you are gonna have a digital threat if you don't have the single source of truth? That's right. They have to answer lots of questions, and this is the answer of these questions are not easy. Yeah, it is not just saying, you know, when you try to accomplish something, you have to look at your processes, you have to look at your technology, your tools, your people, how you are gonna train your people to apply all these to the uh products and the processes. This is why ECM2 is getting more and more important. This is what I think. This is my view.
SPEAKER_02Yeah, I I I agree 100%, 100%, especially with the age of AI and machine learning coming, we need to have a solid foundation. So if we're gonna feed data to AI, we have to be certain that the data is good and that we have the right data. So the single source of truth becomes even more important today than than ever before.
SPEAKER_00That's true.
SPEAKER_02You know, I think um, you know, are there any specific type of companies that you work with that you feel are maybe more hungry or more eager to adopt CM2 or or these processes?
Small Firms Versus Large Enterprises
SPEAKER_02Is it is it more of the bigger, larger enterprises? And I know government is obviously a big one, but do you see also maybe some of the smaller, more agile, maybe mid-market companies that are also pushing for this level of maturity in Turkey?
SPEAKER_00Yeah, actually it um it differs. For example, when we first started to trainings, maybe seven, eight years ago, they they the three people came for the training from the same company. I didn't heard anything about it. I asked, who are you? Which what are your company? They said only total total number of people working for this company is seven. Seven people they have a company, they work for the company, three people they came to the CM2 trainings. This is unbelievable. Because the owner of the company, he he heard about CM2 and he said then since we are starting for new processes, we have to learn the best practices. We have examples like that. And today, uh this week we have a training session, and one of these uh the the one of the guys from that company, he started journal, he will become this became the CM2 professional next week. Okay, completing it it takes time, but they started with CM2 and we work them as a consultant. They ask us to help them for their processes, and actually the the the large companies, uh defense companies in Turkey, they are large, you know, more than 10,000 people. For some of the companies, there are more than 10,000 people, they usually get the training and they like to apply their processes by themselves. Yeah, yeah, because they have enough people to learn and you know uh revise the processes accordingly. And because of their, you know, the the defense companies they have the uh security uh requirements, they don't they don't want to share everything. Uh it is I understand that, you know, but they are support they are supporting their people to learn the best practices, which is important, you know. They don't ask people just just do it, they say, okay, if you don't know, just just just learn it and then come and uh you know improve our processes. They are giving the opportunity to the people working in this company, and which is very important, and these people are this is motivating people. If you learn something and if you believe in something, then they are ready to you are ready to apply. Uh the for the large companies we may have training, but for the SMEs and the smaller companies, we are giving the training and we are supporting them with consultancy to apply the processes. Actually, there are different kinds of uh companies, and we are till now we have we gave the training maybe more than 150 companies. Uh thousands of people got the training from SEMPRO, and some of them they got from IPX and SEMPRO together. Uh but you know, people are trying to apply. This is not just learning, you know. They they are changing their process accordingly.
Configuration Management Becomes A Core Role
SPEAKER_00I think this helped the companies a lot. And in parallel to that, I like to uh mention about the the process, configuration management process is the core, actually, it's a core process. CM2 is not only the configuration management, but the configuration management in the past, it was not um companies didn't think that it is a core process, actually. They were thinking that this is just uh paperwork, you know, administrative process. And even they didn't want to the companies they don't want to hire engineers. They say, oh, engineers, this is not a good uh uh uh career for the engineers, you know. They have to go to RD, they have to go to the other department, not for the uh configuration management, but nowadays in Turkey, everybody is asking for the uh configuration management people because they are short of it, short of the configuration managers. This is where we are today.
SPEAKER_02That's interesting, Samia, because I think I think that that's that is slowly happening here too. I think people are slowly, you know, it used to be an engineering clerk that would manage engineering data. And it was just more of someone who's you know, data entry and maybe checking. Um, and it's changing because now the more and more we need the enterprise data for AI or for all sorts of things, you know, we're doing model-based where you're expanding that to the enterprise and the consumption of that data, the configuration management piece becomes so much bigger. It be it truly people are starting now more than ever to see that this is an enterprise opportunity. And so you need people that are experienced in doing this and people who are, you know, there it's kind of like a program manager in a way, because you're managing a lot of people that don't report to you and you have to hold them accountable. And so it's it's interesting that you know these people become very important. And when companies start to have the right configuration management people in place, they don't understand how they lived without it. And so it's it starts, it's it changes companies where they start to be seen as more of an elevated role, um, and they're more valued in that way. So the more tied it is to you know, data is a company's gold. So the more we can help make sure our data is good. I think businesses are starting to recognize that this is how that they can make sure that they're protecting their margins and they're not losing money, you know, that managing the data right is is straight to the bottom line. So I think it's and that's that's the most important thing is the profitability.
SPEAKER_00So it took time to convince people for that, but the requirements, you know, they learned with the requirements, yeah. And they learned from the corrective action. This is another motivation, you know. The the companies they are spending money for the corrective instead of spending money for the corrective action, uh, spend money for the good processes and for the good people, you know. Uh, this is more important.
SPEAKER_02Agreed. I love that your small companies are are, you know, maybe because they're needing help, they don't have they're busy doing what they need to be doing day to day. They need some support in doing the right thing from the start, they can't make that mistake. Um, the bigger companies, like you said, you know, they're proud, they're proud in in where they've been and they want to do it themselves, um, which is which is okay. But I think sometimes we see big companies, you know, that they struggle because they are successful and they're profitable. And, you know, they think that the way that they've done things to now is is good because they're profitable. And so I don't think they always recognize the impact of of maybe even changing things that they think are working.
SPEAKER_00So that's that's true. That's true, brandy.
SEMPRO’s Next Steps With AI
SPEAKER_02So, you know, I think as we watch Turkey continue to evolve as this manufacturing and engineering hub, where do you see maybe there's a biggest opportunity for SEMPRO in the future?
SPEAKER_00Actually, we are um till now we spent our time main for the training. Okay. Uh, you know, it takes time, you know, having the training takes time. And we are happy to do that actually, because you know, teaching people and then getting feedback that they are applying it. For example, we had a uh CM today uh at the one of the largest companies, defense and air and space company actually, defense air and space, it's a large company. We had a CM today, and they we closed the registrations because uh people uh we got uh request more than the uh available space. It's amazing. It means you know the people are interested in CM2 and they like to share their experience all together, and this is a motivating uh situation for SEMPRO. Yeah, it's very good. But in parallel to that, we are trying to improve our consultancy services because we are not uh only a training company, we are the consultancy company in parallel, and we like to get developed new processes for the consultancy, and we like to introduce AI in our consultancy services to CM2 processes, and we are getting cooperating with a uh company uh experience in AI. But we are at the learning stage right now. We will have a pilot project with a company and then we will see whether how we are gonna apply it. You know, we have to have the prototype prototype and pilot before we go to the customers that it works. Otherwise, we cannot go to the customers. And in as the for the sustainability, we as a TEMPRO team we are supporting a foundation. You know, we we are having the we use CM2 to develop processes of that foundation. This is a uh you know the uh how charity foundation, I can say I don't know how to say in English, but this is like a helping kids going to school in the villages, and they are supporting these kids and their teachers. Uh, this is the foundation that we we are supporting them by using CM2, we are creating an enterprise baseline for them, and we are trying to create their single source of truth through the data they have. They have the silute systems and we are trying to integrate them. But first of all, we have to talk in the same language, you know, we have to explain them how we are gonna do it. And this is the this is the first time we are applying CM2 to a foundation, actually. This is just for the sustainability. We are learning from that. As a sample team, as a sample team, we are learning too, you know, how we can use CM2 as a best practice and the foundation, how we can improve our services. This is what we are gonna do right now. We will see in time how we are gonna react and how we'll get input from our customers, but we are improving and increasing our customers every year. This is what I can say. We will we have new customers every year. For every training, we have a new customer, which is good. It means people are hearing about us.
SPEAKER_02Yes, yep. The good word is sharing, it's getting around, which is a which is a positive.
SPEAKER_00That's a that's a great yeah. This is this is what we are doing right now.
SPEAKER_02Okay, all right, excellent. Well, I'll I'll love to continue that journey with you and talk again and and get some updates on some of those initiatives that we're working on. So we can share
Proof Points And Customer Feedback
SPEAKER_02those. You know, I I would love if you have any kind of a specific example of a success story with a client, um, any kind of you know, specific transformation that you've seen that you like to share. I'd love to you know hear, give give me a specific example of something that you're proud of.
SPEAKER_00Actually, one of the companies uh one of our customers, I cannot give their name actually. It's a large company too, and they had a presentation in CM today, and they put the CM2 as a day, they they said, okay, we have initiatives for the improvement of the company, and they put CM2 one of the major foundations. That's amazing. This is uh you know, it is really good that they this company say, okay, CM2 is one of the important foundations for our company to improve our processes. It means they understood CM2 and they are applying CM2, they are getting benefit of CM2, which is a success story on their side and on our side too, because they are uh you know they they understood and they spend time and energy and money on the applying CM2 to their processes and they tailor it to their processes. You know, you cannot use everything just learning, you know, that you have to uh um match with your processes, and this is a success story, I can say. And most of the companies that we are working together, we are getting good inputs. Actually, in Turkey, people they don't like to uh write the comments. Uh, it is very difficult to get comments from the people after the training. I say I will not give your uh you know the certificate if you don't write the comments. This is what I am doing. Please write comments for bad or good comments. Please write comments because the comments are important for us. We have the survey after the training, but we cannot uh you know uh put uh the results of the survey to our website, but we like to get we need to get their permission, you know, and we ask them to have the on Google Drive and on our website. We need to get your customer comments, which is very important for us.
SPEAKER_02Yes, absolutely. The feedback is important, and you need to know.
SPEAKER_00I personally write everywhere. Uh Brenda, sorry, I personally write to Google, and I can see that people are uh you know reviewing, they are looking at my reviews. I understand the reviews are important. They are the customers should support us by giving the reviews. This is what I think.
SPEAKER_02Yes, you give them time to do it in class.
SPEAKER_00No, after that, we we don't we say okay, if you don't send the if you don't write the comments, we will not send your certificate. This is this is what we are this is what we can do. More than that, we cannot have any tool to force them, actually.
SPEAKER_02Yeah, you know, if people believe in it and they're finding value, then the best way to spread that news is to be able to give those comments. So I agree with that.
SPEAKER_00Yes, that's good. The same for IPX, actually. Which is we need to be asking for that. So yes, yes. Actually, I actually I uh I always uh like to say I learned a lot from IPX in my professional journey because I have been working for more than 40 years actually. Then you can see my gray hair, it took years, you know. Uh, but uh I learned from IPX, I learned from Ray a lot. I would like to thank the IPX for their support to SEMPRO during this journey. Uh and even today, during the training, I said, you know, we are using uh uh the knowledge, and using knowledge is very important, you know. We are using somebody else's knowledge, uh, and uh we you know we'd like to thank you for that to all IPX team for supporting us. And any new any improvement on your site, you are sharing with us.
SPEAKER_02We're trying, yep, we're trying. I I'd love to say thank you on behalf of my team. I know a lot of this was well before my time, but I'll say thank you on behalf of Ray and Ken for sure.
SPEAKER_00So yes, thank you very much. Thank you, Brandy.
SPEAKER_02So I think just here I got maybe two more questions for you, and we can kind of close it up for today.
Operating Standards And Metrics Reality
SPEAKER_02But you know, I'm thinking about you know, when it with your clients, do you have any maybe metrics that you could share that people are looking to improve and that they have seen, you know, financial or or or just just numerical improvement?
SPEAKER_00Yeah. Actually, first of all, we have the operating standards, CM2 operating standards, to uh, you know, the review and assess the processes of the companies according to CM2, and we can show them where they are according to the CM2 operating standard. We already started for that, and I think the companies will get lots of benefit from applying CM2 operating standards. And as uh I am uh talking about it during the training sessions, and IPX is improving their operating standards with the best practices, and if the companies uh uh use those CM2 operating standards, it will help them to create processes. Uh and then based on that, they can create metrics actually. Yeah, they can measure, and they uh we don't have the chance to go to companies and see their metrics if they don't share it, actually. This is another uh subject, but we can talk about the metrics during these training sessions. Yeah, they have the metrics actually. I am I know that they have the good metrics, but there are lots of reasons that the results are sometimes sometimes the results are not good. They don't want to share it, uh, because you know there are lots of uh you know the for the projects that projects have high schedule, there are decisions that uh uh you know changing some of the processes for the shortcuts. Company, you know, it is not easy for the people to manage everything all together. We understand that, but that is a fact together with that fact. I I see that they are trying to do their best and they are measuring their processes, they are getting the results, and it it takes time, you know. As we say during the training, think big, act small. They are they know how to correct it, but it will take some they have to take their time to make it correct. I this is what I understand. Yeah, I agree with you. If they don't show it, I how can I see?
SPEAKER_02You know, this is not it's you know it takes time, and people, you know, it's not like everyone, it's not like you implement CM2 and then now you measure. It's it's a journey because there's there's a lot to change, and I I'm not sure I know anyone who's done it 100%, right? So and it it and it doesn't make sense for every business to do it. You got to focus on the problems that you have and solve those. And so, and and like you said, I think there's lots of reasons why you know the the metrics are hard to communicate because sometimes we find people are just doing a release process, right? They're just using the tool and the metrics they're capturing are just releasing drawings, and that's it. And they say that's too slow. Well, you're not measuring the right thing to start. So sometimes you want to measure the whole process, and so sometimes timing gets larger because you need to measure the right thing first before you can truly assess bottlenecks and you need to standardize that. So it's it's in it, every company is different, and so it's it's uh it's it's an interesting, it's an interesting topic to talk about metrics. So it's that could be a whole topic.
SPEAKER_00Yes, this this can be a different subject to discuss.
SPEAKER_02Yes, yeah, we can do that a different day.
One Fix That Improves Change Data
SPEAKER_02So, you know, I guess if you could give maybe just one piece of advice to someone who's listening, maybe it's an organizational leader or a process owner who thinks that their processes are good enough because they're, you know, maybe they're successful. Um, but they're secretly struggling with maybe operational complexity or we work or scrap or whatever that may be. Do you have any any advice to give?
SPEAKER_00The the advice that I can give them, they have to define their uh reason for change on their change forms or change objects in a correct way, which is achievable for the company. I I am asking them what do you write for the reason for change? How what give me some examples? Most of the examples are wrong. They cannot get data from the reason for change. Is it uh improvement? Is it a corrective action? Is it a customer request? Yeah. If the if you start with for the change process, if you don't start with the correct reason, you cannot measure it and you cannot get the uh correct message from your change process.
SPEAKER_02Yes.
SPEAKER_00I always start with this. I say, okay, just look at just uh uh go and check your change objects for different projects for different subjects, and look at what the people are writing for the reason for change. Yes, review it and you will see lots of problems, and just by improving reason for change, you will get lots of improvements in your processes. Easy to fix, but you have to train people. It takes six months for us in the past to train people to write correct uh IR forms, investigation request forms. It took six month months to uh train people to write the correct reasoning.
SPEAKER_02Yeah, it's challenging to get it right for an experienced person, and so when they task that with you know someone else who is maybe less experienced because they don't want engineering to do their administrative work, then it's true. It's a great advice because most people think of change as the cost of doing business, and it's a just one big fat overhead, right? And there's you can manage changes like your financial portfolio, and you need to understand where they're coming from. And are you are your resources spending the right time on the right things? That's the best value to the business. So that's a that's a huge, huge advice. So thank you. Thank you, Samia. This has been great speaking with you and sharing with everyone, and and I just really appreciate you being a huge part of achieving the IPX mission. So thank you for that.
SPEAKER_00Thank you. Thank you for your support again, and thank you for the podcast. I hope this uh the people who are going to listen to this podcast, they will learn from that. Uh, thank you very much. Thank you. Thanks.
Closing Thanks And How To Follow
SPEAKER_01Thank you for tuning in today. Don't forget to subscribe and review the show. And for more information on IPX, visit ipxhq.com.