In this IpX #TrueNorth Podcast, Rachel Bartholomew, Founder/CEO of Hyivy Health shares with IpX’s Brandy Taylor how starting Hyivy led her to researching how consumers can educate themselves on FDA approved healthcare devices and the importance of language and product advertising surrounding FDA approvals. Rachel dives into the approval process itself and why many companies opt to go direct-to-market. Rachel and Brandy also discuss the difference between FDA regulated and unregulated devices intended for healthcare, and its impact on consumers' healthcare choices and outcomes.
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